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1
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Desai, K.K, | Association for Consumer Research | 2008 ,
2
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
3
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
Desai, K. K., | Association for Consumer Research | 2001 ,
4
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
5
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
6
Amino acetanilides as corrosion inhibitors for aluminum in trichloroacetic acid
Amino acetanilides as corrosion inhibitors for aluminum in trichloroacetic acid
Vashi, R.T., | Cenatral Electrochemical Research Instiitute | 2007 ,
7
Disperse dyes as corrosion inhibitors for aluminum in trichloroacetic acid
Disperse dyes as corrosion inhibitors for aluminum in trichloroacetic acid
Vashi, R.T., | Cenatral Electrochemical Research Instiitute | 2007 ,
8
KŪRMA IMAGERY IN INDIAN ART AND CULTURE
KŪRMA IMAGERY IN INDIAN ART AND CULTURE
DEVANGANA DESAI, | Museum Rietberg Zurich | 2009 ,
9
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
10
Do Unto Other as You Would Do Unto Yourself: Variety-Seeking Motives in Gift Giving
Do Unto Other as You Would Do Unto Yourself: Variety-Seeking Motives in Gift Giving
T.G. Chowdhurt, | Association for Consumer Research | 2004 ,
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