서브메뉴
검색
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Desai, K.
- 서명/저자
- Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency / Desai, K. , 공저 Singh, V. , Gauri, D. , Ratneshwar, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 321
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Singh, V.
- 기타저자
- Gauri, D.
- 기타저자
- Ratneshwar, S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240733
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aDesai, K.
■24510▼aDoes Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency▼dDesai, K.▼e공저 Singh, V.▼eGauri, D.▼eRatneshwar, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 321
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aSingh, V.
■7001 ▼aGauri, D.
■7001 ▼aRatneshwar, S.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
