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Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Desai, K.K
- 서명/저자
- Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Desai, K.K , Keller, K.L. , Hoyer, W.D.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 835-836
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Keller, K.L.
- 기타저자
- Hoyer, W.D.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240812
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aDesai, K.K
■24510▼aEffectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands▼dDesai, K.K▼eKeller, K.L.▼eHoyer, W.D.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 835-836
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aKeller, K.L.
■7001 ▼aHoyer, W.D.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
