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The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- The Effects of Ingredient Branding Strategies on Host Brand Extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 73-93
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270574
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aKalpesh Kaushik Desai and Kevin Lane Keller
■24510▼aThe Effects of Ingredient Branding Strategies on Host Brand Extendibility▼dKalpesh Kaushik Desai and Kevin Lane Keller
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 73-93
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■773 ▼tJournal of marketing.▼gVol. 66 No. 1 (2002. 1)▼d2002, 01
■SIS ▼aS027999▼b60077308▼h8▼s2▼fP
