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The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Desai, K. K.
- 서명/저자
- The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility / Desai, K. K. , 공저 Keller, K. L.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2001.
- 형태사항
- pp. 178
- 주기사항
- 권말 참고 문헌 수록
- 기타저자
- Keller, K. L.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235564
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aDesai, K. K.
■24510▼aThe Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility▼dDesai, K. K.▼e공저 Keller, K. L.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 178
■500 ▼a권말 참고 문헌 수록
■7001 ▼aKeller, K. L.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
