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81
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
82
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane, | American Marketing Association | 2000 ,
83
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
84
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
85
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
86
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
87
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
88
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
89
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Judy K. Frels, Tasadduq Shervani, | American Marketing Association | 2003 ,
90
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
처음이전12345678910이후마지막
1
1st International Conference
이화여자대학교 국제통상협력연구소 [경제학, ]
2
2000 International Congress on Exercise Nutrition
한국운동영양학회 [생활과학, ]
3
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
4
35 days to Gettysburg Diary Entries
Great Neck Publishing [, ]
5
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
6
6th IUBMB SEOUL CONFERENCE
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
7
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
8
AACN Bold Voices
American Association of Critical Care Nurses [, ]
9
AACN News
American Association of Critical Care Nurses [, ]
10
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
11
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
12
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
13
Abrams et al. v. United States
Great Neck Publishing [, ]
14
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
15
Acheson's Address on Strategy of Freedom
Great Neck Publishing [, ]
16
Act Abolishing Slavery in the District of Columbia
Great Neck Publishing [, ]
17
Act Abolishing the Slave Trade in the District of Columbia
Great Neck Publishing [, ]
18
Acta Dermato-Venereologica
Taylor & Francis Ltd [, ]
19
Act Admitting Arkansas to Representation in Congress
Great Neck Publishing [, ]
20
Act for an Additional Article of War
Great Neck Publishing [, ]