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The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Vicki R. Lane
- 서명/저자
- The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions / Vicki R. Lane
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 80-91
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270702
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aVicki R. Lane
■24510▼aThe Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions▼dVicki R. Lane
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 80-91
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 64 No. 2 (2000. 4)▼d2000, 04
■SIS ▼aS027992▼b60077308▼h8▼s2▼fP
