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Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gambles Value Pricing Strategy / Kusum L. Ailawadi , Donald R. Lehmann and Scott A. Neslin
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 44-61
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270658
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aKusum L. Ailawadi
■24510▼aMarket Response to a Major Policy Change in the Marketing Mix▼bLearning from Procter & Gamble's Value Pricing Strategy▼dKusum L. Ailawadi▼eDonald R. Lehmann and Scott A. Neslin
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 44-61
■500 ▼aIndudes Bibliography Reference
■7001 ▼aDonald R. Lehmann and Scott A. Neslin
■773 ▼tJournal of marketing.▼gVol. 65 No. 1 (2001. 1)▼d2001, 01
■SIS ▼aS027995▼b60077308▼h8▼s2▼fP
