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Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers / Jaishankar Ganesh , Mark J. Arnold and Kristy E. Reynolds
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 65-87
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270690
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aJaishankar Ganesh
■24510▼aUnderstanding the Customer Base of Service Providers▼bAn Examination of the Differences between Switchers and Stayers▼dJaishankar Ganesh▼eMark J. Arnold and Kristy E. Reynolds
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 65-87
■500 ▼aIndudes Bibliography Reference
■7001 ▼aMark J. Arnold and Kristy E. Reynolds
■773 ▼tJournal of marketing.▼gVol. 64 No. 3 (2000. 7)▼d2000, 07
■SIS ▼aS027993▼b60077308▼h8▼s2▼fP
