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Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Strategic Foretelling: Communication-Based Antecedents of a Firms Propensity to Preannounce / Roger J. Calantone , Kim E. Schatzel
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 17-30
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 기타저자
- Kim E. Schatzel
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270696
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aRoger J. Calantone
■24510▼aStrategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce ▼dRoger J. Calantone▼eKim E. Schatzel
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 17-30
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aKim E. Schatzel
■773 ▼tJournal of marketing.▼gVol. 64 No. 1 (2000. 1)▼d2000, 01
■856 ▼uhttps://www.jstor.org/stable/3203388
■SIS ▼aS027991▼b60077308▼h8▼s2▼fP
