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71
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
72
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
73
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
74
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar, | American Marketing Association | 2000 ,
75
Psychological Implications of Customer Participation in Co-Production
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, | American Marketing Association | 2003 ,
76
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
77
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
78
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Rajdeep Grewal and Patriya Tansuhaj, | American Marketing Association | 2001 ,
79
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
80
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
처음이전12345678910이후마지막
1
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
2
`99 한국 마(馬) 연구회 창립기념 심포지움 PROCEEDINGS - 한국 마(馬)연구와 산업 발전
한국동물자원과학회(구 한국축산학회) [농업·농학, ]
3
AAO-HNSF Patient of the Month Program
B.C. Decker Inc. [, ]
4
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
5
Academe
American Association of University Professors [, ]
6
ACA News (American Chiropractic Association)
American Chiropractic Association [, ]
7
Acta Neurologica Scandinavica
Blackwell Publishing Limited [, ]
8
Acta Scientiarum: Agronomy
Universidade Estadual de Maringa [, ]
9
Act for the Prosecution of the Mexican War
Great Neck Publishing [, ]
10
Active & Passive Electronic Components
Taylor & Francis Ltd [, ]
11
Act of Authorizing the Seizure of Railroad & Telegraph
Great Neck Publishing [, ]
12
Act to Confer Civil Rights on Freedmen, & for Other Purposes
Great Neck Publishing [, ]
13
Act to Punish Certain Offenses Therein Named & for Other Purposes
Great Neck Publishing [, ]
14
Act to Regulate the Relation of Master & Apprentice, As Relates to Freedmen, Free Negroes, & Mulattoes
Great Neck Publishing [, ]
15
Addiction Letter
Manisses Communications Group Inc. [, ]
16
Addiction Research & Theory
Brunner / Routledge [, ]
17
Address on Removal of Soviet Weapons from Cuba
Great Neck Publishing [, ]
18
Address to the Negroes in the State of New York
Great Neck Publishing [, ]
19
Advanced and Future Microelectronics Workshop - Advanced Packaging Technology -
대한전자공학회 [공학, ]
20
Advanced and Future Microelectronics Workshop - Advanced Packaging Technology -
대한전자공학회 [, ]