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Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility / Rajdeep Grewal and Patriya Tansuhaj
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 67-80
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270645
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aRajdeep Grewal and Patriya Tansuhaj
■24510▼aBuilding Organizational Capabilities for Managing Economic Crisis▼bThe Role of Market Orientation and Strategic Flexibility▼dRajdeep Grewal and Patriya Tansuhaj
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 67-80
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 65 No. 2 (2001. 4)▼d2001, 04
■SIS ▼aS027996▼b60077308▼h8▼s2▼fP
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