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Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Mark B. Houston
- 서명/저자
- Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure / Mark B. Houston , Beth A. Walker, Michael D. Hutt and Peter H. Reingen
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 19-34
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270636
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aMark B. Houston
■24510▼aCross-Unit Competition for a Market Charter▼bThe Enduring Influence of Structure▼dMark B. Houston▼eBeth A. Walker, Michael D. Hutt and Peter H. Reingen
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 19-34
■500 ▼aIndudes Bibliography Reference
■7001 ▼aBeth A. Walker, Michael D. Hutt and Peter H. Reingen
■773 ▼tJournal of marketing.▼gVol. 65 No. 2 (2001. 4)▼d2001, 04
■SIS ▼aS027996▼b60077308▼h8▼s2▼fP
