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On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing / Werner J. Reinartz and V. Kumar
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 17-35
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270667
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aWerner J. Reinartz and V. Kumar
■24510▼aOn the Profitability of Long-Life Customers in a Noncontractual Setting▼bAn Empirical Investigation and Implications for Marketing▼dWerner J. Reinartz and V. Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 17-35
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 64 No. 4 (2000. 10)▼d2000, 10
■SIS ▼aS027994▼b60077308▼h8▼s2▼fP
