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51
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
52
Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy, | American Marketing Association | 2009 ,
53
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, | American Marketing Association | 2009 ,
54
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
55
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, | American Marketing Association | 2010 ,
56
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi, | American Marketing Association | 2010 ,
57
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
58
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
59
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
60
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
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1
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
2
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
3
62회 KSBMB Annual Meeting in 2005
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
4
6th IUBMB SEOUL CONFERENCE
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
5
98 International symposium
한국환경농학회 [농업·농학, ]
6
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
7
AAC: Augmentative & Alternative Communication
Taylor & Francis Ltd [, ]
8
AACN Bold Voices
American Association of Critical Care Nurses [, ]
9
AACN News
American Association of Critical Care Nurses [, ]
10
AANA Journal
American Association of Nurse Anesthetists [, ]
11
AANA Journal
American Association of Nurse Anesthetists [, ]
12
AAO-HNSF Patient of the Month Program
B.C. Decker Inc. [, ]
13
ABA Journal
American Bar Association [, ]
14
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
15
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
16
About Campus
John Wiley & Sons Inc. [, ]
17
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
18
Abrams et al. v. United States
Great Neck Publishing [, ]
19
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
20
Academe
American Association of University Professors [, ]