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Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Lopo L. Rego
- 서명/저자
- Consumer-Based Brand Equity and Firm Risk / Lopo L. Rego , Matthew T. Billett and Neil A. Morgan
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 47-60
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271339
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aLopo L. Rego
■24510▼aConsumer-Based Brand Equity and Firm Risk▼dLopo L. Rego▼eMatthew T. Billett and Neil A. Morgan
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 47-60
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMatthew T. Billett and Neil A. Morgan
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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