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Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually / Michael Tsiros and David M. Hardesty
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 49-64
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271331
MARC
008210330s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael Tsiros and David M. Hardesty
■24510▼aEnding a Price Promotion▼bRetracting It in One Step or Phasing It out Gradually▼dMichael Tsiros and David M. Hardesty
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 49-64
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 74 No. 1 (2010. 1)▼d2010, 01
■SIS ▼aS055987▼b60077308▼h8▼s2▼fP
