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Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Does Advertising Spending Influence Media Coverage of the Advertiser? / Diego Rinallo and Suman Basuroy
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 33-46
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271338
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aDiego Rinallo and Suman Basuroy
■24510▼aDoes Advertising Spending Influence Media Coverage of the Advertiser?▼dDiego Rinallo and Suman Basuroy
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 33-46
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
