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11
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
12
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
13
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
14
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
15
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
16
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
17
Breaking through Fast-Forwarding : Brand Information and Visual Attention
Breaking through Fast-Forwarding : Brand Information and Visual Attention
S. Adam Brasel and James Gips, | American Marketing Association | 2008 ,
18
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Jaime Noriega and Edward Blair, | American Marketing Association | 2008 ,
19
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
20
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
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1
35 days to Gettysburg Diary Entries
Great Neck Publishing [, ]
2
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
3
62회 KSBMB Annual Meeting in 2005
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
4
6th IUBMB SEOUL CONFERENCE
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
5
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
6
AACN Bold Voices
American Association of Critical Care Nurses [, ]
7
AAO-HNSF Patient of the Month Program
B.C. Decker Inc. [, ]
8
ABA Journal
American Bar Association [, ]
9
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
10
ABNF Journal
Tucker Publications, Inc. [, ]
11
ABNF Journal
Tucker Publications, Inc. [, ]
12
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
13
About Campus
John Wiley & Sons Inc. [, ]
14
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
15
Abrams et al. v. United States
Great Neck Publishing [, ]
16
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
17
Academic Leader
Magna Publications Inc. [, ]
18
Academic Questions
Transaction Publishers [, ]
19
ACCESS (National Herbalists Association of Australia)
National Herbalists Association of Australia [, ]
20
Acheson's Address on Strategy of Freedom
Great Neck Publishing [, ]