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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Kimmy Wa Chan
- 서명/저자
- Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures / Kimmy Wa Chan , Chi Kin (Bennett) Yim and Simon S.K. Lam
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 48-64
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271309
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aKimmy Wa Chan
■24510▼aIs Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures ▼dKimmy Wa Chan▼eChi Kin (Bennett) Yim and Simon S.K. Lam
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 48-64
■500 ▼aIncludes Bibliography Reference
■7001 ▼aChi Kin (Bennett) Yim and Simon S.K. Lam
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800814
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
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