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Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- S. Cem Bahadir
- 서명/저자
- Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder? / S. Cem Bahadir , Sundar G. Bharadwaj and Rajendra K. Srivastava
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 49-64
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271308
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aS. Cem Bahadir
■24510▼aFinancial Value of Brands in Mergers and Acquisitions▼bIs Value in the Eye of the Beholder?▼dS. Cem Bahadir▼eSundar G. Bharadwaj and Rajendra K. Srivastava
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 49-64
■500 ▼aIncludes Bibliography Reference
■7001 ▼aSundar G. Bharadwaj and Rajendra K. Srivastava
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
