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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation / Alokparna Basu Monga , Deborah Roedder John
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 80-92
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Deborah Roedder John
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271313
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aAlokparna Basu Monga
■24510▼aWhat Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation ▼dAlokparna Basu Monga ▼eDeborah Roedder John
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 80-92
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDeborah Roedder John
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800816
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
