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71
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
72
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
73
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Shikhar Sarin and Vijay Mahajan, | American Marketing Association | 2001 ,
74
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
James G. Maxham III, | American Marketing Association | 2002 ,
75
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
76
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Ken Matsuno, | American Marketing Association | 2002 ,
77
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
78
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
79
Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
Rakesh Niraj, | American Marketing Association | 2001 ,
80
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
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