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The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Inge Geyskens
- 서명/저자
- The Market Valuation of Internet Channel Additions / Inge Geyskens , Katrijn Gielens and Marnik G. Dekimpe
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 102-119
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270596
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aInge Geyskens
■24510▼a The Market Valuation of Internet Channel Additions▼dInge Geyskens▼eKatrijn Gielens and Marnik G. Dekimpe
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 102-119
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aKatrijn Gielens and Marnik G. Dekimpe
■773 ▼tJournal of marketing.▼gVol. 66 No. 2 (2002. 4)▼d2002, 04
■SIS ▼aS028000▼b60077308▼h8▼s2▼fP
