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Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Rakesh Niraj
- 서명/저자
- Customer Profitability in a Supply Chain / Rakesh Niraj , Mahendra Gupta and Chakravarthi Narasimhan
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 1-16
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270588
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aRakesh Niraj
■24510▼aCustomer Profitability in a Supply Chain▼dRakesh Niraj▼eMahendra Gupta and Chakravarthi Narasimhan
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 1-16
■500 ▼aIndudes Bibliography Reference
■7001 ▼aMahendra Gupta and Chakravarthi Narasimhan
■773 ▼tJournal of marketing.▼gVol. 65 No. 3 (2001. 7)▼d2001, 07
■SIS ▼aS027997▼b60077308▼h8▼s2▼fP
