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151
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
152
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
153
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
154
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Communicating the Consequences of Early Detection : The Role of Evidence and Framing
Dena Cox and Anthony D. Cox, | American Marketing Association | 2001 ,
155
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
156
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Successful and Unsuccessful Sales Calls : Measuring Salesperson Attributions and Behavioral Intentions
Andrea L. Dixon, | American Marketing Association | 2001 ,
157
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
158
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
159
Role Stress and Effectiveness in Horizontal Alliances
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard and Robert Dahlstrom, | American Marketing Association | 2002 ,
160
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
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Indian Academy of Sciences [, ]