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The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Rajdeep Grewal
- 서명/저자
- The Role of the Institutional Environment in Marketing Channels / Rajdeep Grewal , Ravi Dharwadkar
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 82-97
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 기타저자
- Ravi Dharwadkar
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270617
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aRajdeep Grewal
■24510▼aThe Role of the Institutional Environment in Marketing Channels ▼dRajdeep Grewal ▼eRavi Dharwadkar
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 82-97
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aRavi Dharwadkar
■773 ▼tJournal of marketing.▼gVol. 66 No. 3 (2002. 7)▼d2002, 07
■SIS ▼aS028001▼b60077308▼h8▼s2▼fP
