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Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen / Naveen Donthu and Boonghee Yoo
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 122-124
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270580
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aNaveen Donthu and Boonghee Yoo
■24510▼aMarketing Management Support Systems▼bPrinciples, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen▼dNaveen Donthu and Boonghee Yoo
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 122-124
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 65 No. 4 (2001. 10)▼d2001, 10
■SIS ▼aS027998▼b60077308▼h8▼s2▼fP
