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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices / Nicole E. Coviello , Roderick J. Brodie, Peter J. Danaher and Wesley J. Johnston
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 33-46
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270611
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aNicole E. Coviello
■24510▼aHow Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices▼dNicole E. Coviello▼eRoderick J. Brodie, Peter J. Danaher and Wesley J. Johnston
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 33-46
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aRoderick J. Brodie, Peter J. Danaher and Wesley J. Johnston
■773 ▼tJournal of marketing.▼gVol. 66 No. 3 (2002. 7)▼d2002, 07
■SIS ▼aS028001▼b60077308▼h8▼s2▼fP
