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151
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
152
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
153
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
154
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
155
Valuing Branded Businesses
Valuing Branded Businesses
Natalie Mizik and Robert Jacobson, | American Marketing Association | 2009 ,
156
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
157
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
158
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Grégoire, | American Marketing Association | 2009 ,
159
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, | American Marketing Association | 2010 ,
160
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
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1
Cinema Journal
University of Texas Press [, ]
2
CMAJ: Canadian Medical Association Journal Supplement
Canadian Medical Association [, ]
3
EAST ASIA AND THE MAJOR POWERS
경남대학교 극동문제연구소 [정치학, ]
4
EWMA Journal
European Wound Management Association [, ]
5
IMA Journal of Mathematics Applied in Business & Industry
Oxford University Press / USA [, ]
6
Major John Andre
Great Neck Publishing [, ]
7
MAJOR POWERS AND FUTURE SECURITY
경남대학교 극동문제연구소 [정치학, ]
8
Nashim: A Journal of Jewish Women's Studies & Gender Issues
Indiana University Press [, ]
9
Petition to Parliament: Reasons for Making Bar, As Well as Pig or Sow-Iron in His Majesty's Plantatations
Great Neck Publishing [, ]
10
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi [, ]
11
Veritas: Journal of Philosophy & Theology
Saint Rafael Pontifical Major Seminary [, ]