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Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Impact of Mad Money Stock Recommendations : Merging Financial and Marketing Perspectives / Ekaterina V. Karniouchina , William L. Moore and Kevin J. Cooney
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 244-246
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271353
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aEkaterina V. Karniouchina
■24510▼aImpact of "Mad Money" Stock Recommendations▼bMerging Financial and Marketing Perspectives▼dEkaterina V. Karniouchina▼eWilliam L. Moore and Kevin J. Cooney
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 244-246
■500 ▼aIncludes Bibliography Reference
■7001 ▼aWilliam L. Moore and Kevin J. Cooney
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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