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1
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
2
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
3
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
4
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
5
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
6
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
7
Assimilation of Interorganizational Business Process Standards
Assimilation of Interorganizational Business Process Standards
Hillol Bala, | Informs | 2007 ,
8
Assessing a Firm's Web Presence : A Heuristic Evaluation Procedure for the Measurement of Usability
Assessing a Firm's Web Presence : A Heuristic Evaluation Procedure for the Measurement of Usability
Ritu Agarwal, | Informs | 2002 ,
9
Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
Viswanath Venkatesh, | Informs | 2000 ,
10
Bringing Non-Adopters Along: The Challenge Facing the PC Industry
Bringing Non-Adopters Along: The Challenge Facing the PC Industry
Brown, S. A., | Association for Computing Machinery | 2003 ,
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