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Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Proactive Postsales Service : When and Why Does It Pay off? / Goutam Challagalla , R. Venkatesh and Ajay K. Kohli
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 70-87
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271383
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aGoutam Challagalla
■24510▼aProactive Postsales Service▼bWhen and Why Does It Pay off?▼dGoutam Challagalla▼eR. Venkatesh and Ajay K. Kohli
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 70-87
■500 ▼aIncludes Bibliography Reference
■7001 ▼aR. Venkatesh and Ajay K. Kohli
■773 ▼tJournal of marketing.▼gVol. 73 No. 2 (2009. 3)▼d2009, 03
■SIS ▼aS051157▼b60077308▼h8▼s2▼fP
