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Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Chuan-Fong Shih
- 서명/저자
- Beyond Adoption : Development and Application of a Use-Diffusion Model / Chuan-Fong Shih , Alladi Venkatesh
- 발행사항
- New York : American Marketing Association, 2004.
- 형태사항
- pp. 59-72
- 주기사항
- Indudes Bibliography Reference
- 기타저자
- Alladi Venkatesh
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270970
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aChuan-Fong Shih
■24510▼aBeyond Adoption▼bDevelopment and Application of a Use-Diffusion Model▼dChuan-Fong Shih▼eAlladi Venkatesh
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 59-72
■500 ▼aIndudes Bibliography Reference
■7001 ▼aAlladi Venkatesh
■773 ▼tJournal of marketing.▼gVol. 68 No. 1 (2004. 1)▼d2004, 01
■SIS ▼aS028007▼b60077308▼h8▼s2▼fP
