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1
Interpretive Research: Lessons from the Field and A Report from the World of Practice
Interpretive Research: Lessons from the Field and A Report from the World of Practice
Venkatesh, A., | Association for Consumer Research | 2005 ,
2
The Home of the Future: An Ethnographic Study of New Information Technologies in the Home
The Home of the Future: An Ethnographic Study of New Information Technologies in the Home
Venkatesh, A., | Association for Consumer Research | 2001 ,
3
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
4
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
5
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
6
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
7
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
8
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
9
Assimilation of Interorganizational Business Process Standards
Assimilation of Interorganizational Business Process Standards
Hillol Bala, | Informs | 2007 ,
10
Assessing a Firm's Web Presence : A Heuristic Evaluation Procedure for the Measurement of Usability
Assessing a Firm's Web Presence : A Heuristic Evaluation Procedure for the Measurement of Usability
Ritu Agarwal, | Informs | 2002 ,
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