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1
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Siva K. Balasubramanian, | American Marketing Association | 2002 ,
2
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
3
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
4
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
Kwaku Atuahene-Gima, | American Marketing Association | 2002 ,
5
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
6
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
7
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Ken Matsuno, | American Marketing Association | 2002 ,
8
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
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