서브메뉴
검색
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States / Kwaku Atuahene-Gima , Haiyang Li
- 발행사항
- New York : American Marketing Association, 2002.
- 형태사항
- pp. 61-81
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 기타저자
- Haiyang Li
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270616
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aKwaku Atuahene-Gima
■24510▼aWhen Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States ▼dKwaku Atuahene-Gima ▼eHaiyang Li
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 61-81
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aHaiyang Li
■773 ▼tJournal of marketing.▼gVol. 66 No. 3 (2002. 7)▼d2002, 07
■SIS ▼aS028001▼b60077308▼h8▼s2▼fP
