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741
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Cornelissen, G, | Association for Consumer Research | 2008 ,
742
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Desai, K.K, | Association for Consumer Research | 2008 ,
743
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Puccinelli, N.M, | Association for Consumer Research | 2008 ,
744
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
de Jong, M.G, | Association for Consumer Research | 2008 ,
745
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
746
Innovating and Lagging as Signals of General Intelligence
Innovating and Lagging as Signals of General Intelligence
Millet, K., | Association for Consumer Research | 2006 ,
747
Childhood Socialization Effects on Adult Ability to Control Impulse
Childhood Socialization Effects on Adult Ability to Control Impulse
Decker, S., | Association for Consumer Research | 2006 ,
748
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Cornelissen, G., | Association for Consumer Research | 2006 ,
749
Situation Variation in Consumers' Media Channel Consideration
Situation Variation in Consumers' Media Channel Consideration
Wendel, S., | Association for Consumer Research | 2006 ,
750
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Wendel, S, | Association for Consumer Research | 2008 ,
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Special Message to Congress Proposing a Nationwide War on the Sources of Poverty
Great Neck Publishing [, ]