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Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- de Jong, M.G
- 서명/저자
- Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales / de Jong, M.G , Steenkamp, J.-B.E.M. , Veldkamp, B.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 761
- 주기사항
- included references(참고문헌 수록)
- 기타저자
- Steenkamp, J.-B.E.M.
- 기타저자
- Veldkamp, B.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240771
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼ade Jong, M.G
■24510▼aConstruction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales▼dde Jong, M.G▼e Steenkamp, J.-B.E.M.▼eVeldkamp, B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 761
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aSteenkamp, J.-B.E.M.
■7001 ▼aVeldkamp, B.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
