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631
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
632
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
633
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
634
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
635
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
636
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
637
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
638
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
639
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
640
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
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Architectural Record
McGraw-Hill Companies, Inc. [, ]
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Atlantic Geology
Atlantic Geology [, ]
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Aviation Week & Space Technology
McGraw-Hill Companies, Inc. [, ]
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BMC Gastroenterology
BioMed Central [, ]
5
BMC Genetics
BioMed Central [, ]
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BMC Genomics
BioMed Central [, ]
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Design-Build
McGraw-Hill Companies, Inc. [, ]
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Economic Geography
Clark University [, ]
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Electrical World
McGraw-Hill Companies, Inc. [, ]
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Electronic Green Journal
Electronic Green Journal [, ]
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ENR: Engineering News-Record
McGraw-Hill Companies, Inc. [, ]
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Forum (10566937)
CCG Inc. (Chase Communications Group) [, ]
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JOGNN: Journal of Obstetric, Gynecologic & Neonatal Nursing
Sage Publications Inc. [, ]
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Joint Anti-Fascist Refugee Committee v. McGrath, Attorney General, et al.
Great Neck Publishing [, ]
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Journal of Metamorphic Geology
Blackwell Publishing Limited [, ]
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Labour, Capital & Society
McGill University / Centre for Developing Area Studies [, ]
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LC-GC Europe
Advanstar Communications Inc. [, ]
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LC-GC North America
Advanstar Communications Inc. [, ]
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Ophthalmic Genetics
Swets & Zeitlinger, BV [, ]
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Organic Gardening
Rodale Inc. [, ]