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The Sound of Brands
The Sound of Brands
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Jennifer J. Argo
- 서명/저자
- The Sound of Brands / Jennifer J. Argo , Monica Popa and Malcolm C. Smith
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 97-109
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271297
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aJennifer J. Argo
■24510▼aThe Sound of Brands ▼dJennifer J. Argo▼eMonica Popa and Malcolm C. Smith
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 97-109
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMonica Popa and Malcolm C. Smith
■773 ▼tJournal of marketing.▼gVol. 74 No. 4 (2010. 7)▼d2010, 07
■856 ▼uhttps://www.jstor.org/stable/27800828
■SIS ▼aS055994▼b60077308▼h8▼s2▼fP
