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51
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
52
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
53
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
Thomas S. Gruca, | American Marketing Association | 2005 ,
54
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
55
What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Cornelia Pechmann, | American Marketing Association | 2003 ,
56
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
57
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
58
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar, | American Marketing Association | 2000 ,
59
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
60
The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Vanitha Swaminathan, | American Marketing Association | 2001 ,
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Organisation for Economic Cooperation & Development [, ]
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Distribution of 16- to 24-year-olds, by Recency of Migration & Race, 1997
US Department of Education [, ]