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421
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
James G. Maxham III, | American Marketing Association | 2002 ,
422
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
423
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
424
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Charles H. Noble, | American Marketing Association | 2002 ,
425
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
426
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
427
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
428
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Siva K. Balasubramanian, | American Marketing Association | 2002 ,
429
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
The Hidden Minefields in the Adoption of Sales Force Automation Technologies
Cheri Speier, | American Marketing Association | 2002 ,
430
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
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