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31
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
32
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
33
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
34
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
35
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
36
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
37
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
38
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
39
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
40
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
처음이전12345678910이후마지막
1
American Orthoptic Journal
University of Wisconsin Press [, ]
2
Antarctic Journal of the United States
Superintendent of Documents [, ]
3
Asia-Pacific Journal of Atmospheric Sciences
한국기상학회 [자연과학, ]
4
Asia-Pacific Journal of Atmospheric Sciences
한국기상학회 [, ]
5
Asia-Pacific Journal of Business & Commerce
전북대학교 산업경제연구소 [경제·경영, ]
6
Asia-Pacific Journal of Business & Commerce 아태경상저널
전북대학교 산업경제연구소 [, ]
7
Asia-Pacific Journal of EU Studies
한국EU학회 [경제학, ]
8
Asia-Pacific Journal of Intellectual Disabilities (APJID)
대구대학교 한국특수교육문제연구소 [교육학, ]
9
Asia-Pacific Journal of Marine Science & Education
Asia-Pacific Journal of Marine Science & Education [, ]
10
Asia-Pacific journal of research in early childhood education
환태평양유아교육연구학회 [, ]
11
Asia-Pacific journal of research in early childhood education
환태평양유아교육연구학회 [유아교육학, ]
12
Asia-Pacific Journal of Teacher Education
Carfax Publishing Company [, ]
13
Asia-Pacific Journal on Human Rights & the Law
Martinus Nijhoff [, ]
14
Cartographic Journal
Maney Publishing [, ]
15
Chiropractic Journal
World Chiropractic Alliance [, ]
16
Computer Music Journal
MIT Press [, ]
17
Electronic Journal of Applied Statistical Analysis
Electronic Journal of Applied Statistical Analysis (EJASA) [, ]
18
Electronic Journal of Biomedicine
Electronic Journal of Biomedicine [, ]
19
Electronic Journal of Differential Equations
South West Texas State University [, ]
20
Electronic Journal of Environmental, Agricultural & Food Chemistry
Electronic Journal of Environmental, Agricultural & Food Chemistry [, ]