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371
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
372
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
373
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
374
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane, | American Marketing Association | 2000 ,
375
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
376
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Eugene Sivadas, | American Marketing Association | 2000 ,
377
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
378
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
379
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
380
Performance Productivity and Quality of Frontline Employees in Service Organizations
Performance Productivity and Quality of Frontline Employees in Service Organizations
Jagdip Singh, | American Marketing Association | 2000 ,
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