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An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Eugene Sivadas
- 서명/저자
- An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes / Eugene Sivadas , F. Robert Dwyer
- 발행사항
- New York : American Marketing Association, 2000.
- 형태사항
- pp. 31-49
- 주기사항
- INDUBES BTBLIOGRAPHY REFEREN CE
- 기타저자
- F. Robert Dwyer
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270699
MARC
008210322s2000 ulk aa eng■022 ▼a00222429
■1001 ▼aEugene Sivadas
■24510▼aAn Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes ▼dEugene Sivadas ▼eF. Robert Dwyer
■260 ▼aNew York▼bAmerican Marketing Association▼c2000.
■300 ▼app. 31-49
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aF. Robert Dwyer
■773 ▼tJournal of marketing.▼gVol. 64 No. 1 (2000. 1)▼d2000, 01
■856 ▼uhttps://www.jstor.org/stable/3203389
■SIS ▼aS027991▼b60077308▼h8▼s2▼fP
