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361
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
362
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
363
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
364
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
365
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Sridhar N. Ramaswami, | American Marketing Association | 2003 ,
366
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Peter C. Verhoef, | American Marketing Association | 2003 ,
367
Plural Governance in Industrial Purchasing
Plural Governance in Industrial Purchasing
Jan B. Heide, | American Marketing Association | 2003 ,
368
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
369
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
370
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
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