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Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Implementing a Customer Orientation : Extension of Theory and Application / Karen Norman Kennedy , Jerry R. Goolsby,Eric J. Arnould
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 67-81
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270963
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aKaren Norman Kennedy
■24510▼aImplementing a Customer Orientation▼bExtension of Theory and Application▼dKaren Norman Kennedy▼eJerry R. Goolsby,Eric J. Arnould
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 67-81
■500 ▼aIndudes Bibliography Reference
■7001 ▼aJerry R. Goolsby,Eric J. Arnould
■773 ▼tJournal of marketing.▼gVol. 67 No. 4 (2003. 10)▼d2003, 10
■SIS ▼aS028006▼b60077308▼h8▼s2▼fP
