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Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Alina B. Sorescu
- 서명/저자
- Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals / Alina B. Sorescu , Rajesh K. Chandy , Jaideep C. Prabhu
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 82-102
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270964
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aAlina B. Sorescu
■24510▼aSources and Financial Consequences of Radical Innovation▼bInsights from Pharmaceuticals▼dAlina B. Sorescu▼eRajesh K. Chandy , Jaideep C. Prabhu
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 82-102
■500 ▼aIndudes Bibliography Reference
■7001 ▼aRajesh K. Chandy , Jaideep C. Prabhu
■773 ▼tJournal of marketing.▼gVol. 67 No. 4 (2003. 10)▼d2003, 10
■SIS ▼aS028006▼b60077308▼h8▼s2▼fP
