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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Peter C. Verhoef
- 서명/저자
- Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development / Peter C. Verhoef
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 30-45
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270961
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter C. Verhoef
■24510▼aUnderstanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development▼dPeter C. Verhoef
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 30-45
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 67 No. 4 (2003. 10)▼d2003, 10
■SIS ▼aS028006▼b60077308▼h8▼s2▼fP
